Travellers are willing to pay less for in-flight Wi-Fi than in previous years, a new survey from Innovation Analysis Group (IAG) finds.

IAG has been surveying the in-flight connectivity market for three years. In 2006 the typical traveller who opted for a fixed annual payment was prepared to pay $200. But that average has dropped to $137, according to IAG.

“Clearly this decline puts pressure on the few providers in the market and certainly puts a question mark on the decision by one vendor to charge $49 per month, which translates into $600 per year,” says IAG chief Addison Schonland.

He says that while respondents still like the idea of a flat fee, they are now “prepared to pay a lot less for the service than even three years ago”.

IAG’s survey was conducted online among travellers who frequent both Twitter and selected web sites that attract people who have an interest in in-flight connectivity, including Flightglobal’s Runway Girl blog. The report is based

This entry was posted on Tuesday, August 18th, 2009 at 8:31 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.