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Southwest’s LUV for Logan marks major change

Southwest Airlines’ plans to begin service at Boston Logan mark a continuing move by the Dallas-based carrier away from its traditional strategy of serving secondary airports, a strategy based on their lower costs and easier access. But the decision to enter Logan points up another major change: airports like Logan are different than they were a decade ago.

Back in the 1990s when it began flights to Providence, RI, (1996) and Manchester, NH, (1998), straddling Boston with two secondary airports offering easier ground access, Logan was dominated by traditional network carriers it was an airport with many barriers to entry. Now though, Logan is easier–or least less difficult–to get to with the final completion of the city’s ‘Big Dig’ road project,

And more importantly, Logan is no longer an airport where the traffic is split two or three ways among two or three old-time airlines (American, USAir and Delta). Th

This entry was posted on Friday, February 20th, 2009 at 10:10 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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