Following the article by Stefano Sala of consultancy Oliver Wyman in the September issue on the need for good demand data, one company, ARC, believes it has at least some of the answer

ARC and Airlines: A direct data partnership solution

Mr Sala’s observations in “Knowledge is Power” (Airline Business, September 2009 p72) are right on target with respect to the airlines’ need for reliable, detailed, comprehensive, and, might I add, timely data. He is also painfully correct that recent market events and legislative measures could severely limit the amount of quality data available to airlines.

What Mr Sala did not say, and most likely did not know as it has been in its development stages in the past months, is that there is a solution at hand and being implemented today. A solution that not only would continue to meet the carriers’ data need but would do so with potentially far better and more comprehensive data than ever has

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