Red centre … Uluru exerts pull on visitors to Australia

An £800,000 advertising campaign has been launched to try to encourage more British holidaymakers to head to Australia for their next long-haul trip.

The multimedia campaign is the product of an alliance between the Australian national tourism body, Tourism Australia (TA), and Singapore Airlines. It is running across a range of media throughout the UK until 6 March, directing potential Antipodean visitors to find out more about what’s on offer at the tourist board’s website.

The campaign is being led by a 40-second, eye-catching television advert, supported by a number of online spots on travel websites and social media sites. The spots showcase Australia’s unique attributes while also highlighting the comfort and quality that Singapore Airlines can offer for a flight half way around the world.

Tourism Australia’s head of UK and Northern European operations, Rodney Harrex, said that they hope the campaign would only further the enthusiasm that British holidaymakers have for visiting Australia and experiencing its unparalleled diversity.

“2010 was a tough year for the travel industry yet our visitor figures out of the UK market were stable compared to 2009,” he explained. “This campaign will help to ensure that the demand for Australia continues through 2011 in the UK.”

Tony Lusk, who runs Singapore Airlines’ sales and marketing in the UK said that they were delighted to partner with TA and had a range of options that would suit any Brit seeking to venture Down Under.

“With daily flights from both Manchester and London Heathrow it’s never been easier to fly with Singapore Airlines and enjoy our award-winning service,” he said.

This entry was posted on Friday, February 11th, 2011 at 2:31 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.