Republic Airways has signed a deal with GuestLogix to implement a sweeping onboard retailing programme on aircraft flown by its subsidiaries, Frontier Airlines and Midwest Airlines, in a bid to increase ancillary revenue while enhancing the passenger experience.

The multi-year agreement will see Frontier and Midwest replace their current onboard credit card readers with GuestLogix point-of-sale (POS) handheld devices. It also calls for GuestLogix to provide backend inventory controls “to effectively manage the movement of physical products onboard”, says the firm.

Significantly, GuestLogix will also deploy its ‘OnTouch’ branded onboard store solution to sell destination-based travel relevant products and services to passengers aboard Frontier and Midwest. These items include transportation services for ground connections, event tickets, and various recreational offers, such as ski packages, says GuestLogix vice-president of marketing and communications Josef Zankowicz.

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