As AgustaWestland throws the wraps off the VVIP mock-up of an AW101 for the first time at a commercial exhibition, and Renzo Lunardi, senior vice president of the commercial business unit explains how he sees the market for the aircraft.

A dedicated conference room on board, the option of flat-bed seating, hi-tech entertainment systems and secure communications. These are just some of the tantalising features that AgustaWestland is planning to integrate into an ultra-luxurious variant of the AW101.

The cabin mock-up being shown at EBACE offers a glimpse into how the company is hoping to expand its foothold in the VIP market through its largest helicopter, which until now has been directed toward the military and law-enforcement sectors.

Buoyed by the selection of the aircraft as the basis for the next US Presidential helicopter fleet, AgustaWestland is targeting heads of state, major corporations and

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